Milpas Street, the so-called “Eat Street” of Santa Barbara, has recently seen an addition to its list of restaurants and hole-in-the-wall cafés: The Fresh Market.
The store, featuring a potpourri of fresh and aromatic items, has become insanely popular since its opening at the end of October.
A specialty store, The Fresh Market carries old-world, European products resembling a cross between Whole Foods and Trader Joe’s.
When it was first created, The Fresh Market aimed to reinvent food shopping, with “a fresh concept in grocery shopping.”
The Fresh Market certainly makes good on its promise.
Upon entering the store, the smell of various coffee beans, bright green Californian-grown produce, fragrant freshly-cut flowers, brightly colored fine products from around the globe and intriguing samples of new items assail the senses of customers.
The Fresh Market also declared that it will support local food banks and charities in the area.