Hip-hop is the new rock and roll for my generation. Kids learn about rappers before they hear any AC/DC. Part of it is because of social media, and part of it is due to just how popular the genre has become. Along with the rappers that we hear about in pop culture are the super producers, the ones behind the hit hip-hop songs. Names like Murda Beatz, Metro Boomin, Nick Mira, and more are all inspiring the youth of today to start making beats. Being able to hop on your laptop and make a hit song from your bedroom is fascinating people all over the country, especially those who listen to rap. FL Studio, Ableton, and Logic Pro have all become must-have software for those interested in making music, and they are not challenging to learn. Many people I know have all come to me wanting to make songs with some of the beats that I have produced, and it has shown me just how popular this music-making hobby has become amongst people my age. Kids are asking for FL Studio for Christmas instead of Xboxes. The amount of people aspiring to become the next super producer is through the roof, and there is no indication that this trend will slow anytime soon. Music is generational, no matter the genre. There will always be demand for producers because, without them, your favorite song would not exist. I believe this surge in music production will benefit the music industry for many years to come, and it will be reflected in the unique techniques, sounds, and rhythms that come as a result of the widespread demand for producing. If our youth is behind it and invested in it, there is no way it won’t pay off in the long run.