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The Fourth Estate

Lululemon Becomes a Fashion Statement

Lululemon+Becomes+a+Fashion+Statement

lululemon-logoLululemon has made the transition from work out clothes to fashion.
This brand was originally targeted to women who do yoga.
It then branched out to anyone who likes to look and feel comfortable when they work out. Men started wearing the clothing line in and out of the gym.
Lululemon has become fashionable to wear when you aren’t even near a work out facility.
For high school and college students fashion has become much more comfortable and accessible.
For Lululemon, the key is that it is also fashionable.
Lululemon has become the go to store for fashionistas who also want to be comfortable.
“I like Lulu’s because they are super comfortable and can be super fashionable at the same time. You can wear them to work out or you can dress them up with boots, nice shirts, or simple jewelry,” senior Chloe Richman said.
Lululemon offers five different fabrics, each with its own categories.
Their first is Luon®, which is their signature fabric.
It can handle intense stretching and lots of sweat.
Luon® is what most of their classic leggings and tops are made from.
As stated on the Lululemon website, Luon® has the “performance qualities” of “sweat-wicking, four-way stretch, cottony soft, breathable” and are “designed not to shrink.”
Within the Luon® family is Seriously Light Luon®, Light Luon®, and Full-On Luon®.
Next is the Swift fabric. Swift offers “freedom of movement and stretch.”
Swift is definitely more targeted to working out instead of fashion.
Under the Swift umbrella is also Ultra-Light Swift.
Third is the Luxtreme™ fabric. Under the Luxtreme™ name is Power Luxtreme™ and Interlock Power Luxtreme™. This fabric can also be used for fashionable leggings and jackets.
The fabric is light and cool, and “fits like a second skin.”
Fourth is the Natural Blends fabrics, which has the six subsets of Boolux®, Cotton Fleece, Pima Cotton, Stretch French Terry, TENCEL® and Vitasea®.
Most of these fabrics are used for sweatshirts and T-shirts.
These fabrics are “ultra-soft” and are perfect for everyday wear.
Finally, are the mesh and liners, which are very light and gives ventilation. Under the mesh and liners name is COOLMAX®, which is great for heavy duty work outs.
Lululemons are a great building block for any outfit.
With such a wide variety of fabrics to choose from, everyone can find a pant, shirt or sweatshirt they love.
“Lulu’s are the perfect everyday basic and they are super cute. Lulu’s can be dressed down and dressed up which is one of the best things about them,” senior Lucie Hartmann said.

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Lululemon Becomes a Fashion Statement