With swimmers like Leon Marchand capturing the world’s attention, swimming has seen an increase in popularity in recent years. The French phenom has changed the definition of success in the pool and broken records. His performance at the 2024 Paris Olympics over the summer, where he won 4 gold medals and set several new Olympic records, is representative of the sport’s upward course.
“Marchand’s performance is extraordinary,” said Coach Aaron Schelmovitz, a local head swim coach. “What he’s achieved at such a young age inspires swimmers around the world to reach for new heights. He’s changed the conversation about what’s possible in this sport.”
Marchand’s accomplishment fits within a larger worldwide pattern. Over the last five years, swimming participation has risen by 15% globally, according to FINA reports.
As more people watch to see amazing sporting achievements, record-breaking crowds are attending events like the Olympics and World Championships.
According to Reuters, the Paris Olympics drew an unprecedented number of viewers to swimming, with some days having nearly double the viewership of the 2020 Olympics.
In the United States, swimming has seen an uptick as well, thanks in part to stars like Katie Ledecky and Caeleb Dressel. Their success, alongside Marchand’s, has contributed to a boost in youth interest.
The USA Swimming Foundation reports a 20% rise in youth swimming programs since 2020, attributed to both increased accessibility and the inspiration provided by these elite athletes.
When asked about his experience watching the 2024 swimming CIF Finals, Athletic Director Matt Steinhaus said, “it was unlike any level of excitement I’ve ever experienced, primarily because of what the swimmers were doing. I’ve coached a lot and it was just indescribable.”
Marchand’s impact is highly noticeable in his home country, France. After his incredible performances, French swim clubs have noticed a surge in membership, with many citing him as a role model for the next generation. France is now positioning itself as a global swimming powerhouse, supported by Marchand’s success and his seemingly unstoppable upward path.
“Léon has put French swimming on the map,” said Coach Mike, a swim coach in Santa Clarita.
“We’re seeing a restored focus on the sport at the college level, and that momentum is likely to carry over to the Olympics.”
While swimming is becoming more popular globally, it remains a deeply personal journey for those who pursue it.
“Swimming has always been a huge part of my life,” said swimmer Benjamin White.”
“Having swim practice every day keeps me grounded, and I’ve made amazing friendships through the sport as well.”
As athletes like Marchand continue to get faster and break records, the future of swimming appears brighter than ever. From unbelievable performances to increased participation, the sport is inspiring a new generation of swimmers around the world.
