There are literally thousands of four-year degree-granting colleges in America.
Each school strives to make itself heard, noticed, and desirable. When sophomores in high school take the PSAT, there is a box each student must choose whether or not they would like to check which says that the student is allowing his or her contact information to be given to colleges. Every day, our inboxes are flooded with emails from different schools who have simply put us on a list for one of the their mass marketing emails. Some schools even try to get sneaky by putting the name of an administrator of the school as the contact who sent the email, but as hard as some may try with massive influxes of emails from various colleges constantly streaming into student inboxes they all immediately get lumped together and deleted.
Colleges that take the extra step to advertise themselves in a more specific manner are those that catch a students’ eye.
For instance, when representatives give presentations for high school students it tends to make more of an impact or even when schools send actual letters it may catch a student’s eye more than just being one of the many advertising emails received from schools daily. The need for colleges and universities to market themselves is understandable, but distinct, dissimilar, unique marketing strategies is what colleges must use if they want their emails to even be opened before being deleted. Can the message and design campaigns that look like they were meant for students.